All opinions posted. None too pathetic or contrived. Everyone gets their say.

"...even the wicked get worse than they deserve." - Willa Cather, One of Ours

Monday, March 29, 2004

What Do The Marketers Think of You?

Market Place
...people are best understood by where they shop and what they buy...In fact, it's practically gospel among anyone who markets products of any kind to consumers of any kind. "You Are Where You Live" is the slogan of Claritas' widely-used PRIZM market segmentation system, and it's no joke. People spend billions of dollars based on the results of market segmentation like this, and they do it because it works. Your intuition (and Brooks' thesis) are correct: people in different parts of the country really are different.
Care to find out what kind person you probably are? Click on the link below and type in your ZIP code.

http://www.clusterbigip1.claritas.com/MyBestSegments/Default.jsp?ID=20
Posted by: Zayphar / 3/29/2004 07:38:00 PM
Comments: Post a Comment

<< Home